In its launch films for this segment, feminine hygiene brand Sofy discards euphemism and subtlety, opting for 'real words'. The feminine hygiene narrative, specifically the ad lingo related to menstruation, has come a long way; slowly making an adamant transition from predictable visual imagery with motifs like the 'blue liquid' and 'white clothing', to communication that is more frank, open and 'unembarrassed'. And, riding this wave of 'frankness in feminine hygiene' is Sofy Tampons who under its fresh campaign - EmbraceTheNew - claims to have launched India's first commercial campaign for tampons. Starting with two digital films, the brand uses the 'inform and educate' treatment to tackle fears and myths around the product and does so by embracing words like 'vagina' and 'virginity'. Tampons sales aren't as high as those of sanitary pads in India, but the last couple of years has seen tampon brands move beyond pharmacies and trickle into supermarkets and general stores in urban India. On the timing of this new campaign, Hiroki Nada, Sofy brand manager at Unicharm, says that while tampons have been on the shelf for some time, no brand has taken the responsibility to educate the young Indian girl about the barriers and myths surrounding their usage. How did the creative team interpret this? As an all-women team across planning, servicing and creative, all we had to do was mirror our own experiences of using or not using a tampon. In fact, while working on the brief, we had our own 'Tampon Initiation Moment'. Within the team there were two camps - one rooting for it and the other resisting it, much like the Tampons 'all you need to know' film.
Jump to navigation. Often looked down upon with apprehension, tampon usage has not yet picked up with a lot of women around the world. Tampons are considered one of the most easy-to-use period protection tools ever, clearly an alternative to those bulky pads.
Indian girl inserting banana inside her pussy self made video. Inserting a tampon in my hairy 18yo pussy. A sweet young woman removes tampons Compilation. Tampon Insertion POV. Spy Teen Sister.
Or, if I'm at work, even though I'm constantly busy, even if I wasn't, I can't just pull my phone out and call--i'm at work. I know that sounds cold but if you train under stress for that many years and become a member of a masochistic not the sexual context fraternity like that of surgical residents, then you more easily shut out anything that might break down those walls. I just feel relieved that I'm not the only one feeling like this.